The Apple Logo: History, Meaning, Design Influences, and Evolution

Clara Lily
6 min readSep 6, 2024

Apple is one of the world’s most influential companies.

The brand has gained a strong and loyal customer base by creating and selling high-quality products based on innovative design principles.

But Apple wasn’t always a success. The company went through its struggles and failures before becoming the renowned brand it is today.

Apple’s strong branding is spearheaded by its iconic logo design.

What’s the story behind Apple’s famous logo?

The History and Evolution of the Apple logo

  1. When was Apple established?
  2. How did Apple get its name?
  3. How did Apple design its logo?
  4. The evolution of the Apple logo
  5. Why does the Apple logo work?
  6. Apple facts you probably did not know

When was Apple established?

Apple Inc. was founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. Two weeks after the company was formed, Wayne sold his interest in the company for $800.

The company was established during a time when technology was still in its infancy and computers were…

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Clara Lily

CEO to Cozy stays | Founder to Tech Software House | Entrepreneur | Strategic Manager | Business Developer | Digital Marketer.